SOLUTIONS / MARKET & TRADE ANALYST
Build a fuller picture
of a potential market.
Compare economic conditions and trade flows, then investigate product demand, distribution and operating costs. Add your own business data to assess whether a market fits your offer.
- Economic measures
Structural context
- Trade and industry evidence
The selected flows or exposures
- Category and business research
The next commercial questions
Comparable observations → Interpretation → Research agenda
DEFINE THE COMPARISON
Define the product and the comparison.
Choose the countries, period and product or industry classification. Economic indicators describe the wider conditions; category trade data can help focus the commercial investigation.
The report should name the measure being used. Gross trade flows and trade-in-value-added indicators describe different aspects of cross-border production, and neither is a direct estimate of product sales.
FROM BROAD COMPARISON TO COMMERCIAL RESEARCH
Bring the commercial evidence into the comparison.
| Evidence layer | What it can inform | What to investigate next |
|---|---|---|
| Economic context | Growth, labour and other conditions in the selected economies. | How those conditions affect the target buyer or operating model. |
| Trade and industry context | The selected sector’s flows, exposures or production links. | The product classification and routes relevant to the offer. |
| Commercial evidence | Category research, channel structure and permitted market signals. | Demand, pricing, distribution economics and local constraints. |
| First-party context | The organisation’s own performance and delivery capability. | Whether the proposed market fits the business model. |
A PUBLISHED COMPARISON
See how the evidence can point in different directions.
Our worked example compares Germany, the Netherlands and Poland using World Bank, UN Comtrade and Eurostat data for 2024. Poland had the strongest GDP growth of the three, while imports in the selected equipment category fell.
The report explains that disagreement and the next research it calls for. All figures, definitions and calculations are available to download.
Inspect the sourced comparisonAPPLICATION DESIGN
Build the comparison into your planning application.
Bring the selected market measures into a planning workflow alongside your products, sales regions or commercial assumptions. Custom engineering connects the external analysis to your business definitions and application screens.
See how to extend Evidence OS